EIGA Strategic –––– Brand Design
Corporate Design Relaunch for Hamburg's largest housing association
In times of increasing housing shortage and the almost unregulated development of rents, the business model and social philosophy of housing cooperatives has become a benchmark for urban housing construction.
To reflect the brand’s role as a leading example for sustainable urban housing concepts we updated its visual identity.
To reflect the brand’s role as a leading example for sustainable urban housing concepts we updated its visual identity.
After successfully building a clear, emotional brand presence over the last 5 years, it has become increasingly important to show rational yet impressive facts and figures as part of the brand. They prove how important BVE is for the metropolis of Hamburg. This new strategic basis required a sophisticated refreshment of the visual identity system.
Thank you!
